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| SEO. It’s a term for which many automotive web designers claim expertise. Some do well with it, while most throw the term around as a buzz word. |
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| Google, Yahoo, and MSN control 80% or more of the internet searches. They each have a different algorithm that determines the order of search results for any given keyword phrase. What makes it difficult to be an “SEO Expert” is that these algorithms are constantly changing. |
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| What worked a few months ago in automotive SEO doesn’t work as well anymore. Conversely, new things are being added to enhance the algorithms and improve results. Here are a few of the most important aspects: |
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Google alone has filed patents in recent months regarding duplicate content, personalized search results, authority documents, paid link reduction, and a handful of other changes. These patents span hundreds of pages. When you consider the changes at Yahoo!, MSN, and Ask, it can be difficult for a dealership to keep abreast of all the innovations. |
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Keeping a finger on the pulse of the industry can be mundane. A perfect example is the purchase of Double Click by Google. Other than the price-tag of $3.1 billion, very little attention has been paid to this piece of news. In reality, the melding of data between the two is an example of a huge development that demands attention. |
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Car dealer web design companies generally do not spend the time and effort required to keep up with the changes. TK Carsites is the exception. With active membership in several SEO forums, blogs, newsgroups, and professional organizations, they have committed themselves to being the best Automotive Website Provider in the US. |
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| Starting in August, 2007, TK will be introducing advanced Automotive SEO to their suite of services. They have been one of the top companies for maintaining strong rankings for their dealers. This new initiative will give them the boost necessary to dominate the search engines and increase sales for their dealerships. |
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| Email J.D. Rucker with questions at jrucker@tkcarsites.com. |
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