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| It is a fact that an attractive, interactive website will have a higher conversion rate than a plain one. It isn’t that people want to be dazzled; they just want to know that the company with which they are dealing is professional and progressive. |
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| TK Carsites in Orange, CA has won the prestigious Auto Dealer Monthly Dealers’ Choice Award for best website design three consecutive years: 2005, 2006, and 2007. Not surprisingly, the awards coincide with the “turning point” of late 2004 when the shift from dial-up internet connections to broadband first started to become common. Today, even smaller cities in the Midwest region of the country have over 70% of the internet population on broadband. |
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| Either way, today’s flash technology is built to accommodate even the slowest connections. Sites such as those provided by TK Carsites are quick to load, quicker to impress, and quickest to convert visitors into leads, leads into appointments, and appointments into sales. |
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| Generic, template-based sites have the look and feel that simply doesn’t impress. Making that lasting first impression is imperative, not just for those who surf and make contact, but also for the more common customer who checks several sites before sending in a lead. |
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| When selecting an automotive website design company, do not fall into those claiming that appearance doesn’t matter. Just like with any other product, car sales requires grabbing the potential customer’s attention and delivering features and benefits in a pleasant way. |
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| Anything short of the best just isn’t good enough. |
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