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"Five Telltale Signs" That Your Website is Properly Optimized |
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| “Search Engine Optimization” (SEO) for car dealers is one of the most competitive markets for which to achieve high rankings in Google, Yahoo, and MSN Live search. There are dozens, even hundreds of dealers and third-party sites vying for the coveted top rankings for the search terms that people are typing when in the market for a new or used vehicle. |
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| SEO has changed dramatically over the last couple of years. Even since earlier this year, changes to the algorithms have made it challenging for automotive website providers to do what is necessary to achieve strong rankings. |
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| There are literally hundreds of aspects to search engine optimization that need to be taken into account, but there are 5 key indicators that can tell you in moments whether your website provider is using today’s proper SEO techniques or if they are still using obsolete methods. |
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HTML Content – Flash technology is an important part of helping a website convert visitors into leads, but having quality HTML content is how the search engines know what a page is all about. We use proven, well-developed HTML content on every page of our websites to help the search engines rank our sites above the competition without duplicate content. |
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Links within the Content – The search engines love links. When the “search bots” read your pages and find bountiful links within the HTML content, they have a stronger understanding of what the page is about. It also helps the destination pages on the other end of the link, further increasing the optimized value of the website as a whole in the eyes of the search engines and algorithms. |
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Sitemap – It is imperative for the search engines to have a corridor, a way to navigate through your website. This allows search engines to find and index the important pages. Having a sitemap is the best way to accomplish this. |
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Title Tags – At the top of every web browser is an area with the title of each page of your website. Having the right Title Tags presented in the right format gives the search engine their first glance into what each page has to offer. Giving them something different on each page also allows the search engines to know how to classify them. For example, you would want your Service page to be titled as such with keyword-rich text in the title. |
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Landing Pages with Content – Content on your homepage is important, but it is only the first step in “impressing” the search engines. Every department of your dealership should have a content-rich landing page to feed additional information to the search engines. A website should not just be an entrée for the search engines. It should be a five-course meal. Having strong content on several landing pages will satisfy their appetite and get your website ranked at the top. |
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| There are many other optimization tactics that must take place and be maintained. Other important task are press releases, blog post, website submissions, just to name a few. Having a dealer website provider that keeps its finger on the pulse of the search engine industry will be your dealership’s greatest asset in the ultra-competitive market of auto sales in the 21st century. |
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| There are many options for car dealers to find automotive website providers. With so many choices, it’s hard to determine what separates the good ones from the bad ones. |
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| A dealer website should be designed to attract visitors and convert them into quality leads. It is obvious from comparing the look and feel of different car dealership websites that those built by TK Carsites are well equipped to generate leads. Many website providers claim to be able to do this, and some are able to deliver. |
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| One of the things that sets TK Carsites apart from the competition is our ability to get your website found easily amongst the millions of other websites vying for car buyers. Keep in mind, “millions” is not an exaggeration. Doing a search for “Houston Car Dealers” on Google yields over 2,000,000 results. |
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| Take the first step towards getting found. Read more about how TK can help your website become more visible or contact a sales representative today. |
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| Read more about Automotive SEO and Automotive Marketing. |
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