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| There are hundreds of reasons that people make the choice to contact a dealer. As soon as the decision is made, a properly built website will take advantage of the opportunity by having some way for the customer to give contact information. |
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| Having a phone number on every page is helpful, as is a button to take the customer to an hours and directions page, but neither are absolutely necessary except on the homepage. The only absolute requirement is as many calls to action as would be logical for a particular page. |
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| A call to action is any button or portion of a web page where the customer goes to give their contact information in exchange for information from the dealership. It can be a Quick Quote button, a Newsletter signup area, Trade Evaluation page, Finance Application – the list goes on and on. |
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| Any great automotive website will offer literally dozens of opportunities for the consumer to get information; the more interesting and unique, the better. A website should appeal to everyone’s individual needs. |
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| Not everyone has a trade-in. Some people pay cash, so they won’t need a finance application. Most want a quote if they find a vehicle they want, but others prefer to negotiate in person. The more calls to action available, the more likely your customers will have a reason to contact you. |
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| For this reason, having custom Car Dealership Websites is imperative. Many companies promote their templates as the way to go, but in reality, customer for 1 make in 1 city will react differently than a customer for a different make in a different city. |
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| Custom built sites are the only way to make certain that your customers are getting what they need from your dealer’s websites. |
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