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| Running an Internet Department or BDC at a car dealership is one of the dynamic positions in the car business. What worked incredibly last year isn't making a dent this year, other than in your budget. |
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| TK Carsites has worked with some of the best Internet Departments in the industry. We have compiled and will continue to compile articles designed to help the Internet Manager and his or her team to be the best producers that they can be. |
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Handling Automotive Leads |
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Online Automotive Leads: No Time Better than Now |
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One of the most common mistakes that members of a BDC or Internet Sales Team is that they give their leads time to reply to their emails or to call the dealership before calling. For best results, it is imperative that every customer is called within a few minutes from the time they put in a lead. |
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Auto Lead Follow Up: Process Over Instinct |
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Most internet sales professionals do not like to “bug” their customers. They want to give them their space. They want to give them time. They want to be the “nice” dealership.
They also miss out on sales. |
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Internet Car Sales: Track the People |
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Quality Internet Managers track everything; lead volume and quality from each vendor or website, sales numbers from every angle, percentages of appointments made, kept, and sold, etc. One thing that many Internet Managers neglect to watch is their people’s individual performances. |
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Acquiring Leads |
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Car Dealer Web Design: A Way to Contact on Every Page |
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Anyone who visits a dealership website should be able to contact the dealer at any given second, regardless of what page they are on. There should be at least one call to action per page, preferably more. |
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Best Automotive Websites: Grab Their Attention AND Be Subtle |
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Many automotive website providers claim that flash technology makes for a bad website. To some extent, they are correct. The days of having a completely flash website are over, replaced by the nice mix that appeals to 87% of internet automotive shoppers. |
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Automotive Leads: Website Leads are Gold |
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What is the value of an internet lead? A recent survey of internet managers and industry experts across the country yielded a common answer to the question: it depends on the source. |
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